_afrisam-a1-all-purpose-cement-tv-commercial.jpg "AfriSam A1 All Purpose Cement TV Commercial from eco tvc Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 27-Oct-2014
✓ Published: 27-Oct-2014
Description:
When the agency briefed us on creating a 30 second TV commercial for AfriSam A1 All Purpose Cement, it was decided that to best showcase the product, we would focus on the beauty of cement as a medium. The TVC takes the viewer on a journey through a cement environment with typographical treatments illustrating the product’s properties. Particular attention was paid to two key qualities, namely, that it is eco-friendly and gets stronger than ordinary cement.
When the agency briefed us on creating a 30 second TV commercial for AfriSam A1 All Purpose Cement, it was decided that to best showcase the product, we would focus on the beauty of cement as a medium. The TVC takes the viewer on a journey through a cement environment with typographical treatments illustrating the product’s properties. Particular attention was paid to two key qualities, namely, that it is eco-friendly and gets stronger than ordinary cement.
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