_idea-cellular-idea-honey-bunny.jpg "Idea Cellular - Idea Honey Bunny from viral tweets in india Video Screenshot Preview")
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⏲ Duration: 1 min 89 sec
✓ Published: 12-Mar-2013
✓ Published: 12-Mar-2013
Description:
Brief:nIdea's reach and network has spread all across the country making it a pan-India brand. Keeping that in mind, a catchy caller tune called 'Honey Bunny' was created. The challenge was to make it go viral and become synonymous with the brand promise of 'ringing all India'.nnSolution:nA planned 360 degree digital campaign, that aimed to generate curiosity about Honey Bunny. It started with teaser banners asking users 'who or what was Honey Bunny'. We created the video and leaked it through a
Brief:nIdea's reach and network has spread all across the country making it a pan-India brand. Keeping that in mind, a catchy caller tune called 'Honey Bunny' was created. The challenge was to make it go viral and become synonymous with the brand promise of 'ringing all India'.nnSolution:nA planned 360 degree digital campaign, that aimed to generate curiosity about Honey Bunny. It started with teaser banners asking users 'who or what was Honey Bunny'. We created the video and leaked it through a
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