_gerald-lombardi-at-iit-design-research-conference-2010.jpg "Gerald Lombardi at IIT Design Research Conference 2010 from skilled labor in brazil Video Screenshot Preview")
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⏲ Duration: 6 min 70 sec
✓ Published: 25-May-2010
✓ Published: 25-May-2010
Description:
The deskilling of ethnographic labor: an emerging predicament and a possible solution nnAn oft-stated rule in the world of design has been, “Good, fast, cheap: pick two”. The success of ethnography as a support to design, branding and marketing has forced this rule into action with a vengeance. Companies now demand that more and more ethnographic knowledge be produced in ever-shorter timeframes and on ever-lower budgets. Our work output has become a mass production item, and the pressure is
The deskilling of ethnographic labor: an emerging predicament and a possible solution nnAn oft-stated rule in the world of design has been, “Good, fast, cheap: pick two”. The success of ethnography as a support to design, branding and marketing has forced this rule into action with a vengeance. Companies now demand that more and more ethnographic knowledge be produced in ever-shorter timeframes and on ever-lower budgets. Our work output has become a mass production item, and the pressure is
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