Air, Land & Sea Augmented Reality by INDE x National Geographic at Erlangen Arcaden, Germany from indear photo Watch Video
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Description: Staying relevant against the booming e-commerce landscape is undoubtedly challenging, but it doesn't mean that the digital transformation of retail is necessarily bad news for shopping centres. Mobile apps, in-store tablets and beacons are great ways to bring the best of digital onto the shop floor to enhance the way we shop, but the most forward-thinking malls and retailers are already offering experiences that go well beyond traditional shopping. Location-based attractions - such as our large-
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