_shockwaves-various-tv-idents-directed-by-stephen-lally.jpg "Shockwaves - Various TV Idents (directed by Stephen Lally) from wella Video Screenshot Preview")
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⏲ Duration: 85 sec
✓ Published: 13-Jan-2012
✓ Published: 13-Jan-2012
Description:
Stephen was commissioned by Procter & Gamble and The Outfit agency to direct a portfolio of sponsorship idents for Wella Shockwaves that will air over the course of a year on Channel 4 during The Simpsons. nnThe aim was to revitalise and reintroduce the Shockwaves brand to a young audience with a vibrant, poppy campaign that showcased a variety of models across interlinking films. The series of 35 idents featured a series of characters – from The Mop Top to The Shark – that showcased thi
Stephen was commissioned by Procter & Gamble and The Outfit agency to direct a portfolio of sponsorship idents for Wella Shockwaves that will air over the course of a year on Channel 4 during The Simpsons. nnThe aim was to revitalise and reintroduce the Shockwaves brand to a young audience with a vibrant, poppy campaign that showcased a variety of models across interlinking films. The series of 35 idents featured a series of characters – from The Mop Top to The Shark – that showcased thi
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