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Description: TeleMadrid rebranding creates a new graphic language for the corporation. All three brands share the star, but everyone has its own personality.nTeleMadrid aims to unite all Madrileños, so the arrows point at the centre. LaOtra has a younger and more dynamic personality. Whilst OndaMadrid is expansive as the radio waves.nWe also changed the way the color is used by moving it to the background thus making it more recognizable. Plus, we gave them a more current and digital feel. The red, which wi
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