_ept-erase-panic-today.jpg "EPT - Erase Panic Today from ept pregnancy test positive Video Screenshot Preview")
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⏲ Duration: 15 sec
✓ Published: 17-Dec-2012
✓ Published: 17-Dec-2012
Description:
In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.
In 1977, e.p.t. introduced the world’s first home pregnancy test. Since then, they’ve earned a well-deserved reputation for innovation. We felt their marketing should be just as category-defining. So instead of the expected approach focusing solely on the positive result, we dramatized the big moments behind both the positive and the negative results. And because of the campaign's simplicity, we've created a visual template that's started a whole new kind of conversation.
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