_atx-tv-festival-case-study.jpg "ATX TV Festival Case Study from snapchat filter Video Screenshot Preview")
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⏲ Duration: 44 sec
✓ Published: 22-Jun-2019
✓ Published: 22-Jun-2019
Description:
As a longtime creative partner with ATX TV fest, we're always looking for new ways to engage and grow the festival's fanbase. This year, we wanted we wanted to give festival goers tools to express themselves in fun and memorable ways on social media. We approached this through two different avenues: augmented reality filters and Giphy stickers. First, we created a series of Giphy stickers for people to decorate their Instagram and Snapchat stories with. We also took the TV theme to the next leve
As a longtime creative partner with ATX TV fest, we're always looking for new ways to engage and grow the festival's fanbase. This year, we wanted we wanted to give festival goers tools to express themselves in fun and memorable ways on social media. We approached this through two different avenues: augmented reality filters and Giphy stickers. First, we created a series of Giphy stickers for people to decorate their Instagram and Snapchat stories with. We also took the TV theme to the next leve
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