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Description: THE BRIEFnIn the last few seasons, our ‘little South Coast Club’ has made a global name for itself by doing things differently, on and off the pitch.Shirt launches are no exception. nnEach year, while other clubs rely on the old trope of star players posing in new kits, we move the goalposts for what kit launch content should be. nnFor 2017/18, we wanted to break all previous records for shirt pre-orders and first month sales. nnWe created a series of animated adventures, launched via Twit
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