_design-studio-upwell-hacks-ikea.jpg "Design studio Upwell hacks IKEA... from ikea test Video Screenshot Preview")
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⏲ Duration: 1 min 83 sec
✓ Published: 13-Nov-2013
✓ Published: 13-Nov-2013
Description:
Independent design studio Upwell, goes undercover to test the validity of their new product by using IKEA as their testing ground.nnIKEA is the perfect retail research lab. They have an ideal demographic and amazing consumer exposure for Upwells new product, Walhub. Upwell created IKEA-esque visuals - product tags and UPC barcodes as to not bias their experiment, and even went so far as to dress up as an IKEA employee in order to install Walhub without raising too much suspicion… They set up m
Independent design studio Upwell, goes undercover to test the validity of their new product by using IKEA as their testing ground.nnIKEA is the perfect retail research lab. They have an ideal demographic and amazing consumer exposure for Upwells new product, Walhub. Upwell created IKEA-esque visuals - product tags and UPC barcodes as to not bias their experiment, and even went so far as to dress up as an IKEA employee in order to install Walhub without raising too much suspicion… They set up m
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_ikea-test-lab.webp "IKEA India")
_trees.webp "Parque Dom Carlos I, Caldas da Rainha, Portugal.nnGoPro Timelapse TestnShot with a Gopro Hero 3 Black Edition and an IKEA egg timernnSettings:n0.5 seconds interval (2fps)n5 MegapixelsnMedium AnglennClip speed increased by 600% nConverted to 1920x816 ProRes 1:2.35 AnamorphicnColor grading, optics compensation and camera tilt done in After Effects")
_ikea-has-art-supplies-let39s-test-them.webp "Kasey Golden")
_testing-every-ikea-kitchen-gadget-hits-amp-misses.webp "Mia Maples")
_keith-eats-everything-at-ikea.webp "The Try Guys")
_ikea-store-chair-durability-neumatic-testing-contraption.webp "r0ckworthy")
_testing-neopixels.webp "Rainbow test with NeoPixels on IKEA PS 2014 Lamp"){kind=tracking}
_ikea-product-testing-commercial.webp "fibri")
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