Inside the 1st BBCICECREAM EU Flagship Store - London from ldn Watch Video
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Description: a number of names* are pleased to announce the launch of the new Billionaire Boys Club and ICECREAM flagship store in the heart of London’s Soho.nnCovering over 800 sq ft and split over 2 levels, the new store continues the success of the recent pop up ‘satellite store’ in London and also marks the brands first permanent space in the EU. It follows the New York store – which first opened in 2007, and the Japan store, which opened more recently 2012.nnThe stores interior reflects the bran
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