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Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
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Pronunciation | Engness
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Dictionary
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rendering: Unreal Enginenassets: Synty Polygon City/Town packsnaudio: Abletonnsynth: PG-8XnnHello World, this is my first sequencer rendered cinematic. It's time to get past the tutorial plateau and start creating content. I've wanted to make a creative channel intro video for quite a few months now and eventually settled on this.nnOriginally the idea was to show logos of different software, but that leaves out real life cameras so better just pop up some letters. The main synth is a free retro
⏲ 32 sec ✓ 10-Oct-2020
What Does That Mean?
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The Free Dictionary
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The way the BetFair exchange works is that odds are generated based on who's betting on what, meaning massive margins for change as pre-election events unfold.
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The meaning of 'so close, yet so far' became apparent to the seven-year-old star of this clip when he decided to get ice cream from a mischievous Turkish vendor. <br/><br/>\
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Unquarried Landmass is an experiment in viewer response and enters the debate over whether meaning is created by the viewer or the film makers. A series of disjunctive images, perhaps loaded with symbolism, are arrayed in a manner which invites the viewer to take up the challenge and draw their own conclusion about what life is like upon the Unquarried Landmass.nOur first foray into the art house genre, this film features budget-blowing special effects and an uncompromising soundtrack by the eve
⏲ 2 min 61 sec ✓ 04-Apr-2009
Types of market structures<br/>In a perfectly competitive market, prices reflect an economy's collective wisdom, but in a monopolistic market, they reflect one company's absence of wisdom.<br/>Perfect Competition:<br/>Characteristics:<br/>Many buyers and sellers.<br/>Homogeneous (identical) products.<br/>Easy entry and exit for firms.<br/>Perfect information for all participants.<br/>No single firm can influence the market price.<br/>Implications:<br/>Prices are determined by market forces (supply and demand).<br/>Monopoly:<br/>Characteristics:<br/>Single seller dominating the market.<br/>Unique product with no close substitutes.<br/>Significant barriers to entry.<br/>Price maker – the firm has control over the price.<br/>Implications:<br/>The monopolist can set the price to maximize profits.<br/>Limited consumer choice.<br/>Potential for reduced efficiency and innovation. Firms are price takers, meaning they accept the market price.<br/>Oligopoly:<br/>Characteristics:<br/>Small number of large firms dominate the market.<br/>Products can be homogeneous or differentiated.<br/>Significant barriers to entry.<br/>Mutual interdependence among firms.<br/>Implications:<br/>Firms may engage in non-price competition (advertising, branding, etc.).<br/>Price and output decisions are influenced by the actions of competitors.<br/>Collusion is possible but often regulated.<br/>Monopolistic Competition:<br/>Characteristics:<br/>Many firms, each producing a differentiated product.<br/>Relatively easy entry and exit.<br/>Some control over price due to product differentiation.<br/>Implications:<br/>Firms have a degree of market power but are price setters to a limited extent.<br/>Non-price competition is common through advertising and product differentiation.<br/>Consumers have a range of similar but not identical products to choose from.
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A new international league table reveals that Imperial has ended years of Oxbridge dominance, and risen from sixth place to second in the world – behind only Massachusetts Institute of Tehcnology (MIT)in the United States.The University of Oxford was ranked third and Cambridge fifth, while University College London came ninth in the 2025 QS World University Ranking – meaning four of the top ten global universities are British.
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LIVING-ROOM VIDEO #39: “Fathomless”. There is a nautical meaning to the word “fathomless”; but this song carries the metaphorical sense, as explained in the video. (See you there). In my head, there is a light band, string quartet and cor anglais. Definitely one for the next album! Here are the lyrics:nnI’ve always swum to the bed of the sea;nhave no desire just to skim.nSomehow the pull of the deep conquers me:nLove living out on a limb.nnThere is a space where my mind loves to go,nso
⏲ 3 min 57 sec ✓ 30-Aug-2019
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